The TV revolution is here
Linear TV remains dominant form of TV viewership in 2019
“As a result, linear still accounts for the majority of viewing in all countries tracked. In some countries, linear still strongly dominates viewing, totaling 90 percent in Italy,”
Here’s why BVOD is Australia's fastest-growing media category
“Broadcaster Video on Demand (BVOD) continues to set new viewing benchmarks as more Aussies tune in to quality, broadcaster-driven content on the device of their choosing”
Broadcast Video On Demand (BVOD) boom no COVID bump - audience shifts permanent
“Australians do like their television: according to a ViacomCBS study, 88% find comfort in TV, compared to a global average of 66%. We’re also more excited by the options we have on TV now, well, 83% of us are, which is six points higher than the global average.”
Connected TV is the Future of Video Advertising
“Connected TV is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising. Connected TV (CTV) is simply a television that connects to the internet.”
Is Television Still King?
“Consumers feel that a company with a TV advertisement takes its marketing serious enough to spend money on this fairly expensive vehicle.” Additionally, the creative flair that accompanies a TV spot can be particularly effective for small businesses that rely on loyal customers.
Everything You Need to Know About Connected TV Ads: How to Turn Viewers Into Customers
“With traditional TV advertisements, you can only target based on context. With CTV, not only can you control and know exactly the profile of audience who is viewing your ads, you can also buy ads in packages and serve them via powerful ad formats throughout the buyer journey in a trackable way.”
